Discussion on the Influencing Factors of Consumers’ Repurchase Intention Based on Livestreaming Commerce

This paper starts with explaining the concepts of trust, privacy concern, subjective norm, product quality, live broadcast content purchase experience, social interaction, word mouth and evaluation, personal needs preferences, analyzes impact Live Streaming Commerce on consumers repurchase intention in detail. The results this study are great significance for guiding businesses marketers livestreaming commerce platforms, so that more effective marketing strategies can be developed consumers’ willingness to will improved.